The #1 way parents search and connect with childcare centres

Be seen by more parents, increase your enrolments and put hours back in your week with a marketing platform that works for your centre.
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4.7/5
No thanks I just want a free listing for now

Why Care for Kids?

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A key channel for your digital marketing strategy
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Largest audience of Australian parents looking for childcare
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Paid advertising to ensure the best chance of connecting parents to centres
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We help centres be found no matter how big or small their brand is
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Unbiased and trusted source of information for parents
Trusted by thousands
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and thousands more!
Benefits of our platform
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Custom built technology platform - easilt connecting childcare services to parents in one place
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Agencies - access to a thriving network of parents seeking childcare services, through vacancies, jobs and more
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Data led insights - intuitive performance marketing and reporting - tracking current vacancies, average fees by postcode and waitlisting
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Quality customer service - dedicated account management and onboarding team available for whenever you need
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Community and education - exclusive access to industry events, online masterclasses and on-demand content
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Strategic partnerships and exposure - exclusive access to promote via our partnership channels realestate.com.au and CircleIn
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CfK Productions - creation of bespoke and professional content photography and video packages to enhance and define your online presence
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Childcare Jobs - job board to attract the right childcare talent and showcase your education and care jobs across the country

Careforkids marketing plans for growing your centre's visibility and occupancy

Need help choosing? Schedule a call

Advanced

Perfect for new centres or for centres looking for the highest possible visibility
$895 /month*
Everything you get with Essentials, plus:
Guaranteed 1st position on Careforkids, Toddle & realestate.com.au
Guaranteed 1st ranking in suburb search
Largest profile size
Unlimited images
50% off childcarejobs.com.au*
x7 greater visibility vs Basic
x6 greater engagement vs Basic
Everything you get with Essentials, plus:
x15 Centre images
x2 Centre video
Priority ranking in suburb search
Priority visibility on realestate.com.au
External social media links
25% off childcarejobs.com.au*
x6 greater visibility vs Basic
x5 greater engagement vs Basic
gold star MOST POPULAR

Essentials

The perfect starter subscription for smaller centres
$320 /month*
Everything you get with Free, plus:
Listing on Toddle.com.au
x5 Centre images
Increased profile size
3rd ranking in suburb search
Visibility on realestate.com.au
External website links
Phone call tracking
x5 greater visibility vs Basic
x4 greater engagement vs Basic

Basic

Be seen on Australia's largest childcare search platform'
$0 /month*
Everything you get with Essentials, plus:
Basic Listing Page with service name and basic contact details
Fee & Vacancy information
Parents can contact you via email or phone
Parents who visit your centre can post a rating and review
Parents can waitlist at your centre

Advanced

$865 /month*

Find out more
Key Listing Features
Profile on Toddle & Care for Kids
Contact details (Email & phone)
Fee & vacancy information
Waitlist functionality
Centre profile size Largest
Enhanced centre content
Suburb ranking Guaranteed Pos 1
External site links (Website & Social C4K only)
Photo inclusions Unlimited
Video inclusions 3
Realestate.com.au visibility Guaranteed Pos 1
Phone call tracking
Monthly performance report
Listing view activity (multiple vs Basic) x7.3
Listing engagement activity (multiple vs Basic) x6
Search Page Features
Recommends feature visibility (25% impression share) Guaranteed
Subsidy calculator visibility (Most visited page) Guaranteed
Cost of care visibility Guaranteed
Centre promote (Other Listings) Guaranteed
Centre protect Guaranteed
Listing Page Features
Additional Content Sections (eg Meet the team) 8
Inclusions, Extras/Features 20
Parent Reviews
State Kindy Tick - (C4K only feature)
Special Offer
Live Bookings
Google Reviews
Additional Inclusions
Solus EDM Yes x 1
PR Yes Access
Sponsored Blog (Feature Centre/Feature Educator)
Job Ad Credits 50% off
Site Features
Vacancy Alert
CRM Integration

Plus

$565 /month*

Find out more
Key Listing Features
Profile on Toddle & Care for Kids
Contact details (Email & phone)
Fee & vacancy information
Waitlist functionality No
Centre profile size Prominent
Enhanced centre content
Suburb ranking 2nd
External site links (Website & Social C4K only)
Photo inclusions 15
Video inclusions 2
Realestate.com.au visibility High Likelihood
Phone call tracking
Monthly performance report
Listing view activity (multiple vs Basic) x6.4
Listing engagement activity (multiple vs Basic) x4.7
Search Page Features
Recommends feature visibility (25% impression share) High Likelihood
Subsidy calculator visibility (Most visited page) High Likelihood
Cost of care visibility High Likelihood
Centre promote (Other Listings) High Likelihood
Centre protect High Likelihood
Listing Page Features
Additional Content Sections (eg Meet the team) 6
Inclusions, Extras/Features 15
Parent Reviews
State Kindy Tick - (C4K only feature)
Special Offer
Live Bookings
Google Reviews
Additional Inclusions
Solus EDM 50% off
PR Yes Access
Sponsored Blog (Feature Centre/Feature Educator)
Job Ad Credits 25% off
Site Features
Vacancy Alert
CRM Integration

Essentials

$320 /month*

Find out more
Key Listing Features
Profile on Toddle & Care for Kids
Contact details (Email & phone)
Fee & vacancy information
Waitlist functionality
Centre profile size Prominent
Enhanced centre content
Suburb ranking 3rd
External site links (Website & Social C4K only) Website only
Photo inclusions 10
Video inclusions 1
Realestate.com.au visibility Medium Likelihood
Phone call tracking
Monthly performance report
Listing view activity (multiple vs Basic) x4.7
Listing engagement activity (multiple vs Basic) x3.9
Search Page Features
Recommends feature visibility (25% impression share) Medium Likelihood
Subsidy calculator visibility (Most visited page) Medium Likelihood
Cost of care visibility Medium Likelihood
Centre promote (Other Listings) Medium Likelihood
Centre protect Medium Likelihood
Listing Page Features
Additional Content Sections (eg Meet the team) 4
Inclusions, Extras/Features 10
Parent Reviews
State Kindy Tick - (C4K only feature)
Special Offer
Live Bookings
Google Reviews
Additional Inclusions
Solus EDM 25% off
PR Yes Access
Sponsored Blog (Feature Centre/Feature Educator)
Job Ad Credits
Site Features
Vacancy Alert
CRM Integration

Basic

$0 /month*

Key Listing Features
Profile on Toddle & Care for Kids
Contact details (Email & phone)
Fee & vacancy information
Waitlist functionality
Centre profile size Smallest
Enhanced centre content
Suburb ranking Bottom
External site links (Website & Social C4K only)
Photo inclusions 5
Video inclusions 0
Realestate.com.au visibility Low Likelihood
Phone call tracking
Monthly performance report
Listing view activity (multiple vs Basic)
Listing engagement activity (multiple vs Basic)
Search Page Features
Recommends feature visibility (25% impression share) Lower Likelihood
Subsidy calculator visibility (Most visited page) Lower Likelihood
Cost of care visibility Lower Likelihood
Centre promote (Other Listings) Lower Likelihood
Centre protect
Listing Page Features
Additional Content Sections (eg Meet the team)
Inclusions, Extras/Features 5
Parent Reviews
State Kindy Tick - (C4K only feature)
Special Offer
Live Bookings
Google Reviews
Additional Inclusions
Solus EDM
PR
Sponsored Blog (Feature Centre/Feature Educator)
Job Ad Credits
Site Features
Vacancy Alert Add on
CRM Integration

Not ready to choose? Set-up your FREE basic listing now

FAQ's
What type of care does Care for Kids feature?
We feature long day care, family day care, out of school hours care, kindergarten and pre-school.
If a parent clicks 'Enquire Now', are they applying to enroll at my centre?
No. If a parent clicks Enquire Now, they are requesting a centre visit, hopefully with the intention to enroll. We recommend that all parents visit their chosen centre in person to make sure it’s the right fit for their family.
How will I know a parent is interested in visiting my childcare centre?
When a parent is interested in visiting your childcare centre, you’ll receive an email with their request. A member of our friendly team will also be in contact to help you arrange a centre visit with the family at a time that’s mutually suitable.
How can I match my services to vacancies - Child Care Connect
Child Care Connect is an additional service we offer to help Basics and Essentials subscribers connect to parents that are seeking care in your area that match your services vacancies.
The cost per lead is $55+GST on Basic.
This is an optional service. If you don't want to receive Child Care Connect alerts, simply email support@careforkids.com.au, and we’ll update your settings.
I am having trouble finding staff, can you assist?
Why yes! We have a ChildcareJob Board. You can sign up here
https://www.childcarejobs.com.au/home/advertiser-sign-up. Pricing starts from as little as $75 for a Basic Ad and $150 for a Featured Ad - see pricing card https://www.childcarejobs.com.au/pricing
How can I invite parents to rate and review my childcare service?
This can be done via your Care for Kids dashboard. Simply login to your account and click on the link “INVITE PARENTS TO RATE”.
  1. Wait for pop-up box to appear
  2. Insert email addresses of the parents you wish to invite to rate and review your service (noting a maximum of 40 addresses).
  3. Once entered, click "Invite". This will trigger an email to the parent(s) from our platform with an invitation and link to rate your service.
  4. Once the family has submitted their rating and review for your service, you will receive a copy of their feedback for authorisation to upload.
I have received my NQS rating, how can I update my listing?
Your NQS rating will be updated automatically once that information has been updated on the ACECQA register.
If I remove a family from my dashboard, can I get them back?
No, we cannot retrieve this information once removed.
How do I update my fees and vacancies?
Login in to your Care for Kids account and click "update profile" on the ribbon at the top of the dashboard and scroll down to the fee and vacancy information
How do I access parent contact details?
If you are on a Basic (free) listing, you can pay per lead ($55.00 + GST per connection). Otherwise get in touch with our Account Management team about upgrading your account. The advantage of this is you can receive the details for the parents in your suburb and surrounding areas if your vacancies match the parents' care requirements.
How can I set up real time alert notifications?
You can adjust your settings via your dashboard. Simply login click on “Connect with parents seeking care”.

To the right, you can adjust your Real Time Alert Set Up so that you receive notifications via email or text message or both.

Ensure your settings are saved by clicking "UPDATE".
I am a Family Day Care educator, how can I update my Scheme?
Update your Scheme via your Dashboard.
I have sold my Centre, how can I delete it from the site?
Contact support@careforkids.com.au with the new service providers details so that we can update and transfer the listing to the new owners.
I have recently acquired a new childcare service, how can I update the listing details on CareforKids.com.au?
Contact support@careforkids.com.au so we can update the listing.
My family day care service is no longer in operation. How do I remove it from the website?
Contact support@careforkids.com.au so that your listing can be removed.
I have received a waitlist application, what do I do now?
That's great news! Please login to your account where you will be able to view that application and the family's care requirements on your dashboard. Just ensure you contact the family via email or phone to organise a tour of your service.
How do I change my childcare centre details?
If you’d like to amend your child care centre details, please contact our friendly team at support@careforkids.com.au
Who can I contact for help?
You can contact our friendly team at support@careforkids.com.au if you have any questions or need a little extra support!