Every Win Counts Campaign: tell us your toddler parenting wins
Nobody throws a party when your toddler eats a piece of broccoli. There's no certificate for getting through the supermarket without a meltdown, no trophy for the night your toddler sleeps past 5am, and absolutely no recognition for the fact that you remembered to pack a spare change of clothes and then needed them.
But those moments matter. They're the ones that make you feel like maybe, possibly, against all odds, you're doing OK at this.
We spend a lot of time talking about the big milestones around here: first days at childcare, school readiness, choosing the right childcare service. And that stuff is important. But toddler parenting is mostly made up of the in-between bits, the small victories that happen without witnesses, and we think those deserve some airtime too.
What counts as a toddler parenting win?
Anything. That's the whole point.
Maybe your child put their own shoes on and they were on the right feet. Maybe you got out the door on time with everyone dressed and fed, and nobody cried (including you). Maybe your three-year-old shared something without being asked, and you had to physically stop yourself from making a big deal out of it because you didn't want to jinx it.
A win is whatever felt like progress today. It doesn't need to be Instagram-worthy. It doesn't need context. It just needs to have made you think, even for a second, "yeah, we're alright."
Wins from the Care for Kids team
We asked a few parents in our office to share a recent win. Here's what came back.
Kate, Early Learning Advocate & Content Creator
“When we’re at the park and it’s time to go home, and my kids don’t want to listen, I let them know that it’s almost fox o’clock. That’s the time the foxes come, and they will eat you!”
Maree, Senior Copywriter
“When I can’t be bothered getting ice cream, I tell my son the ice cream truck only plays music when they’ve run out of ice cream.” (sad violin)
Holly, Graphic Designer
“When I want my children to behave, I tell them the smoke detector sensor is actually watching you and every time it blinks, it means Santa’s putting you on the naughty list.”
Anika, Partnerships & Social Media Manager
“I tell my children that I need to go to the toilet so I don’t have to sleep next to them. It works every time.”
Why the small stuff matters
There's a reason the little wins feel so good, and it's not because parents have low standards (although, some days, surviving counts). It's because parenting is relentless and most of the progress happens in increments so small, you'd miss them if you blinked.
Your child didn't learn to manage their emotions in one afternoon. They learned it across hundreds of moments where you stayed calm when they weren't, where you named the feeling instead of dismissing it, where you let them try again after they got it wrong.
So when something goes right (even something tiny), it's worth noticing.
Now tell us yours
We've shared ours, and now we want to hear yours. a2 Gentle Gold® Toddler Milk Drink is running their Every Win Counts* campaign right now, and they want to know about your toddler parenting wins too. Share yours for a chance to win a $50 Myer gift card, awarded to 10 parents every week for 10 weeks until 15 May 2026. T&Cs apply.*
Every win counts.
Head to the a2 Gentle Gold® Toddler Milk Drink Milk Every Win Counts page to submit your entry. Good luck!
* Competition runs from 12:01am on 9 March 2026 to 12:00pm on 15 May 2026 (Sydney time).
Open to Australian residents 18+. Multiple unique entries permitted, with a maximum of one prize per person. The promotion is open to all parents and carers; however, eligible entries must relate to parenting moments for children aged 12 months and over. Winners selected based on the creativity, originality and humour of their entry as well as the emotional connection shown between parent and child. For more information about entry and selection criteria, see our promotion T&Cs at https://a2nutrition.com.au/every-win-counts/.
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