Are you making the most out of your profile?

Library Home  >  Service Enhancements & Market Insights from
  Published on Tuesday, 07 February 2017

Are you making the most out of your profile?

Library Home  >  Service Enhancements & Market Insights from
  Published on Tuesday, 07 February 2017 is Australia's most comprehensive child care resource and every year more than 3 million parents visit our site to research child care services and learn more about the early childhood education and care sector.

Our website offers parents a unique collection of articles, resources and services, but primarily they come to research, source and secure child care services for their children. With this in mind it's important to put your best foot forward and make sure you are doing everything you can to grab attention and stand out from your competitors.

An effective way to achieve this is to keep your listing looking the best it can and to include up-to-date information across all the fields.

Here's our 10 step guide to updating and enhancing your listing:

  • Check all the contact details on your listing, make sure all contact options are covered and the details are correct.
  • Include the current Director's name or the name of a contact person, it makes your profile seem personal and more authentic.
  • Ensure your vacancy information is up-to-date, this makes it quicker and easier to fill vacancies and means parents looking for care won't contact you unnecessarily.
  • Always update your fee information at the beginning of the year; there is nothing as exasperating as out-of-date and incorrect fee information.
  • Make sure you are familiar with the free waitlist system and direct parents who contact you to use it to streamline the process.
  • Encourage existing parents in your service to review you, our star rating system is a valuable resource for prospective parents and the more ratings you have the more helpful your profile will be.
  • Be sure to include your NQS rating if you have been reviewed and update it if you have been reviewed more than once or if your rating has changed.
  • For Premium and Enterprise subscribers, include good quality photos, which are recent and illustrate the range of facilities on offer and give an idea of space. It's important to ensure the photos are an honest representation of your service as parents will be suspicious if the reality and pictures don't line up.
  • Premium and Enterprise subscribers should also do a thorough review of other listing elements, including uploading a recent logo, ensuring all service inclusions and unique selling points are listed and that all the service’s social profiles are accessible via the listing.

Do some research, check out the listings of your competitors or services you admire and respect. Remember imitation is the best form of flattery so if you see something you like then make sure you include it in your profile

This child care article was last reviewed or updated on Thursday, 26 November 2020


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