We’re changing!

Published on Wednesday, 24 November 2021
Last updated on Wednesday, 24 November 2021

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For close to 20 years now CareforKids.com.au has been supporting high quality early education providers quickly and effectively connect with parents looking for care.

It’s simple, we help parents make the best child care choice for their family through smart solutions that bring clarity to the decision making process.

The CareforKids.com.au formula works, for both parents and providers, but we’re making it even better, and are rolling out a range of enhancements over the next few months that will improve the experience for our entire community.

The first stage is a fresh new look.

Earlier this year we surveyed more than 2000 parents to gain a better understanding of their experiences searching for child care and our new identity is based on the insights gained from this research.   

In addition to a bright look and feel, our new brand makes it clear that child care search is at the heart of what we do here at CareforKids.com.au by putting a magnifying glass at the centre of the logo.

The next stage of our ‘makeover’ is a raft of enhancements that will level up the user experience and functionality of the CareforKids.com.au website.

This includes optimising parent engagement by putting the information they need right at their fingertips, along with new and improved search tools to ensure parents can make the best child care decision for their family.

Importantly, we’re also developing a better profile page for early education providers to ensure they have an effective and user-friendly platform with which to showcase their unique selling points and quickly connect with parents looking for care.

We’ll keep you updated on additional changes as they are rolled out, in the meantime, we hope you enjoy our new look as much as we’ve enjoyed creating it for you.  

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