Child Care Industry News
May 29, 2018
Welcome, this week sustainability expert Lucy Sharman explains how to make your service more environmentally friendly and we discuss how to develop a marketing plan.
Sell yourself
Developing a marketing plan
In an increasingly crowded market it's important to ensure your service is doing everything it can to attract new families. Gone are the days when families defaulted to the provider closest to them, or the easiest one to get their child into.

With more information, more options and high standards, families are happy to shop around until they find a provider which ticks all their boxes. To ensure your service can secure its slice of the pie you need to be actively promoting your business to the local community and other market segments you have identified.

Developing a cohesive and consistently applied marketing plan is the first step in promoting the unique benefits of your service. Here's how to do it:
Improve your sustainability practices now
Early childhood education and care settings are the ideal forum for teaching children about the importance and urgency of adopting more environmentally sustainable practices. Early childhood educators have a fantastic opportunity to affect real change by working with children to help them make better environmental decisions and by giving them the skills and agency to see that they can positively impact the world around them.

Sustainability expert Lucy Sharman developed training for early childhood services on improving sustainability practices and building environmentally sound policies into the everyday operation of child care centres.
Boost your occupancy
Our Premium and Enterprise services will increase parent enquiries to your child care business
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