Sherene Alfreds is a speech pathologist and creator of the fabulous Dinosnores sleepy stories series of bedtime stories and soundscapes.
She lives in Manly in Sydney's Northern Beaches with her 8 year old daughter and 5 year old son and her husband who designs the cover art for the Dinosnores CDs.
C4K: Describe your general day-to-day life.
SA: Wow, my day to day is busy. School drop off and pick up and after school activities, doing some speech therapy with my son each day, laundry, cooking, shopping and of course then comes my business – Dinosnores sleepy stories. This means filling orders to shops, psychology clinics and direct to customers, emailing bloggers and magazines to let them know about us, and the big job of updating our business plan for to allow us to grow into the future in Australia, UK and the US. And of course there is always so much more I could be doing.
C4K: What led you to you create the Dinosnores stories?
SA: My own daughter, Emma, found it difficult to sleep during her preschool and kindergarten years. So I combined my love of relaxation and my training as a speech pathologist with her interests to create imaginative relaxation stories to help her sleep. Dinosnores sleepy stories was born - like so many things - of necessity. And it gave me back my nights to read and relax (and now work) after a busy day.
It worked so well for my Emma I decided to start a company and produce Dinosnores sleepy stories. There is so much health advice on the importance of sleep, but so few tools to help parent help their kids sleep. I made Dinosnores sleepy stories to fill that gap…